That’s why, today, we’re going to show you exactly how to create a WeChat Official account overseas, step-by-step - to help you make the most of China’s most powerful platform. There’s a problem, though: creating a WeChat Official account is a complicated process for non-Chinese brands. They’re how users on the platform interact with their favorite brands, and how businesses build a direct (and very lucrative) relationship with their customers. Well, to start with, a WeChat Official account is a must. Still not convinced? Watch this video about WeChat made by New York Times.As China’s biggest social media app, WeChat is the place to be for international brands looking to make some noise in China.īut with over 1.2 billion monthly active users, how can new brands get their voices heard on this highly competitive platform? Great innovation is happening everywhere in China. Learn why China is far beyond copying the West.How Facebook got inspired by WeChat and plans to turn Messenger into a platform.Facebook’s WeChat-ification, why Facebook is playing catchup.His plan, to transform Messenger into a platform where people can communicate with businesses and buy things, sounds familiar. One executive, David Marcus, who runs Facebook Messenger … calls WeChat, simply, “inspiring”. People who divide their time between China and the West complain that leaving WeChat behind is akin to stepping back in time.įor Western firms, the most telling lesson from WeChat’s success is that consumers and advertisers will handsomely reward companies that solve the myriad problems that bedevil the mobile internet. It is this status as a hub for all internet activity, and as a platform through which users find their way to other services, that inspires Silicon Valley firms, including Facebook, to monitor WeChat closely. Here are a few highlights:Īs one American venture capitalist puts it, WeChat is there “at every point of your daily contact with the world, from morning until night”. Learn why QR code works so well in China.Į has an article describes WeChat’s world.Make sure your brand’s QR Code appears in your shops, on your packaging, social media and website. They won’t always be able to find you directly via a search so instead they have to do it through QR codes. Consumers use WeChat to collect information, opinions and comments about products and companies. This further builds up the power of using WeChat for business when seeking to influence smaller groups and communities. There are many fun features including text and voice messaging, stickers, voice/video call, share insight (record up to 6 seconds live video), send red packet (gifting), transfer money (similar to Paypal, Apple Pay), share location, create group chat and invite people to join.Ĭhinese consumers tend to be more influenced by their peers than the average western consumers, especially WeChat’s younger user base. Similar to Facebook, you can chat with an individual or with a group of people. Furthermore, you can shake your phone to find people in the world who are shaking their phones at the same time - another way to make friends online, similar to Tinder where you swipe left or right to find a match. It’s IM, ecommerce, banking, dating, gaming and marketing rolled into one platform, where you can shop, order food, book doctor appointments, find parking spots nearby, book hotels, hire maid/nanny/babysitter, hail a taxi and so on. It touches everything from consumers communicating with friends, to sharing their daily moments, to buying everything from food and paying credit card bills. Over half a billion people use WeChat, an app owned by Chinese Internet Company Tencent launched in 2011.
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